Report templates
Ready-made reports. Open one to see your data instantly, then save it, schedule it to Sheets or BigQuery, or ask an AI chat to run it.
Marketing overview
Cross-channel spend vs revenue
Daily spend, revenue and ROAS for every ad platform plus store revenue, side by side.
date, datasource, spend, clicks, conversions, revenue, roas · last_30d
Weekly channel scorecard
Week-by-week spend, conversions, CPA and ROAS by source — the Monday meeting table.
week, datasource, spend, conversions, cpa, revenue, roas · last_12w
PPC
Meta Ads campaign performance
Campaign-level spend, CTR, purchases, purchase value and ROAS.
campaign, spend, impressions, clicks, ctr, conversions, revenue, roas · filtered · last_30d
Meta Ads: spend with no purchases
Ad sets that spent money but didn't convert — candidates to pause.
campaign, adset_name, spend, clicks, conversions · filtered · last_14d
Google Ads campaign overview
Cost, clicks, conversions, conversion value and CPA per campaign.
campaign, campaign_type, spend, clicks, conversions, revenue, cpa, roas · last_30d
TikTok Ads video performance
Spend, video views, completions and conversions per ad.
campaign, ad_name, spend, video_views, video_completions, conversions · last_30d
Meta Ads purchase funnel
From link click to purchase per campaign: landing page views, adds to cart, checkouts.
campaign, spend, link_clicks, landing_page_views, add_to_cart, initiate_checkout, conversions, revenue, cost_per_add_to_cart · filtered · last_30d
Meta Ads video performance
How far people watch each video ad, ThruPlays and cost per ThruPlay.
ad_name, impressions, video_plays, video_p25, video_p50, video_p100, thruplays, cost_per_thruplay · filtered · last_30d
Meta Ads ad sets: status and budget
Every ad set with its current status, daily budget and last 7 days of results.
campaign, adset_name, adset_status, adset_daily_budget, spend, conversions, cpa · last_7d
Google Ads: search terms with no conversions
Searches that cost money and never converted — candidates for negative keywords.
search_term, campaign, clicks, spend, conversions · filtered · last_30d
Google Ads keyword quality
Quality score, match type and results per keyword.
keyword, keyword_match_type, quality_score, impressions, clicks, spend, conversions · last_30d
Google Ads impression share
How much search demand each campaign captures, and whether budget or rank loses the rest.
campaign, spend, search_impression_share, search_budget_lost_is, search_rank_lost_is · last_30d
Lead generation
LinkedIn lead generation
Spend, leads and cost per lead per campaign.
campaign, spend, impressions, clicks, leads, conversions · last_90d
Analytics
GA4 acquisition by channel
Sessions, users, key events and revenue by default channel group.
default_channel_group, sessions, total_users, conversions, revenue · last_30d
GA4 e-commerce funnel by channel
Sessions to add to cart, checkout and purchase for each channel.
default_channel_group, sessions, add_to_carts, checkouts, ecommerce_purchases, purchase_revenue · last_30d
GA4 first-touch channels
Which channels first brought in the users who later converted.
first_user_channel_group, new_users, conversions, revenue · last_90d
SEO
SEO: top search queries
Queries with clicks, impressions, CTR and average position.
query, clicks, impressions, ctr, position · filtered · last_90d
SEO: page-two opportunities
Pages ranking 8–20 with real impressions — the quickest SEO wins.
page, clicks, impressions, position · filtered · last_90d
Social
Instagram post engagement
Every post with likes and comments.
date, caption, media_type, likes, comments, post_url · last_90d
Facebook Page growth
Daily views, engagements and net follows.
date, page_views, engagements, new_follows, unfollows · last_30d
YouTube top videos
Your best videos by views with watch time and subscribers gained.
video_title, views, watch_time_minutes, likes, subscribers_gained · last_90d
E-commerce
Shopify daily sales
Orders, gross sales, refunds, net sales and AOV per day.
date, orders, revenue, refunds, net_revenue, aov · last_30d
WooCommerce monthly sales
Month-by-month orders, revenue and AOV.
month, orders, revenue, net_revenue, aov · last_12m
Email
Klaviyo campaign results
Open rate, click rate and attributed revenue per campaign.
campaign, send_channel, recipients, open_rate, click_rate, conversion_value · last_90d