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Terms & Conditions

Last updated: 23 October 2026

These Terms & Conditions ("Terms") govern your use of LupyAi, a business of ONLINECAPTAIN ("we", "us"), including its web app, REST API, MCP server and Looker Studio connector (together, the "Service"). By creating an account or using the Service, you agree to these Terms. If you use the Service for an organisation, you confirm that you can accept these Terms on its behalf.

1. The Service

LupyAi lets you connect advertising, analytics, social, email and e-commerce accounts, then view, combine and export their reporting data. It also lets you query that data from AI assistants and send it to destinations you choose, such as Google Sheets, BigQuery, Snowflake, Databricks, Redshift, Microsoft Fabric, Azure SQL, PostgreSQL, MySQL, cloud storage, Airtable, Slack or a webhook. You are responsible for the destinations you set up and for who can access the data sent there. If enabled, it can also perform actions on connected ad platforms, such as pausing, enabling or removing campaigns, changing budgets and bids, managing keywords, or creating campaigns, ad sets and ads.

2. Your account

  • You must give accurate information and be at least 18 years old.
  • Keep your password and workspace API key confidential. Anyone with your API key can access your workspace's data, so rotate it right away if you think it has leaked.
  • You are responsible for all activity under your account and API key.

3. Connecting accounts

  • Only connect accounts you own or are authorised to access. By connecting an account, you authorise us to access it on your behalf to provide the Service.
  • Your use of each connected platform is also governed by that platform's own terms and policies, including those of Meta, Google, TikTok, LinkedIn, Shopify, WooCommerce and Klaviyo.
  • LupyAi is not affiliated with or endorsed by these platforms. Their APIs, rate limits, data availability and access rules can change at any time, which may affect the Service.

4. Write actions

Write actions are off by default. If you turn them on, the Service and any AI assistant or API client using your key can change your connected ad accounts after confirmation: for example pausing, enabling or removing campaigns, changing budgets and bids, adding or removing keywords, or creating campaigns, ad sets and ads (created paused unless you ask otherwise). Some changes cannot be undone: a removed Google Ads campaign or keyword, for example, cannot be restored. You are responsible for every action you or your tools request and confirm, including any resulting changes in ad spend. We record these actions in your workspace's action log.

5. AI assistants

If you connect the Service to a third-party AI assistant, that provider's terms govern your use of it. AI output can be inaccurate. Check important figures against the source platform before making business decisions.

6. Your data

You keep all rights to your data. You give us a limited licence to access, process and store it only as needed to provide the Service, as described in our Privacy Policy. You are responsible for having the rights and consents needed to process any data you bring into the Service.

7. Acceptable use

You must not:

  • break the law, or the terms of any connected platform, through the Service;
  • access accounts or data you are not authorised to access;
  • attempt to probe, disrupt or overload the Service, or get around its security or rate limits;
  • use the Service to reach internal networks or systems you are not authorised to access;
  • resell or sublicense the Service without our written permission;
  • reverse engineer the Service, except where the law permits this.

8. Plans and payments

The Service has a free plan and paid plans, listed with their prices and limits on our pricing page. At sign-up you choose the free plan or a free trial of a paid plan; when a trial ends, the workspace moves to the free plan unless you subscribe. Paid plans are subscriptions billed monthly or yearly in advance through our payment processor, Razorpay, and renew automatically until cancelled. Prices are in Indian rupees, and taxes such as GST are added where they apply.

You can upgrade, downgrade or cancel at any time on the Billing page. Upgrades apply immediately; downgrades and cancellations apply at the end of the period you have paid for. If your workspace uses more than a plan allows, nothing is deleted: the newest data sources, accounts and exports beyond the limit pause until you upgrade or remove some. If a renewal payment fails and cannot be collected, the workspace moves to the free plan. Refunds are covered by our Refund & Cancellation Policy, and how paid plans are delivered by our Shipping & Delivery Policy. We will give you at least 30 days' notice before changing the price of your current plan.

If you think a charge is wrong, please contact us first so we can fix it quickly. If you raise a chargeback or payment dispute with your bank instead, we may pause the workspace's paid plan while the dispute is open.

9. Availability and changes

We work to keep the Service available but do not guarantee it will be uninterrupted or error-free. We may change, suspend or discontinue features at any time. Where reasonable, we will give advance notice of changes that materially affect you.

10. Disclaimer

The Service is provided "as is" and "as available". To the extent permitted by law, we disclaim all warranties, including warranties of merchantability, fitness for a particular purpose and non-infringement. Reporting data comes from third-party platforms, and we do not guarantee that it is accurate, complete or timely.

11. Limitation of liability

To the extent permitted by law, we are not liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data or ad spend arising from your use of the Service. Our total liability for any claim relating to the Service is limited to the greater of the amount you paid us in the 12 months before the claim or ₹5,000.

12. Indemnity

You agree to indemnify us against claims, losses and costs arising from your breach of these Terms, your misuse of the Service, or your violation of any law or third-party rights, including the terms of connected platforms.

13. Termination

You may stop using the Service and ask us to delete your account at any time (see Data Deletion). We may suspend or close your account if you breach these Terms or if continuing would expose us or others to harm or legal risk. Sections 6 and 10 to 14 continue to apply after termination.

14. Governing law and disputes

These Terms are governed by the laws of India. If you have a complaint or dispute, contact us first at info@lupyai.com; we will try to resolve it within 30 days. If it can't be resolved that way, it will be subject to the exclusive jurisdiction of the courts of India.

15. Changes to these Terms

We may update these Terms. We will change the "Last updated" date above and notify you of significant changes in the Service. If you continue to use the Service after changes take effect, you accept the updated Terms.

16. Support and contact

For help with the Service, billing or these Terms, contact LupyAi at info@lupyai.com or +91 9104515704 (Monday to Saturday, 10:00 to 18:00 IST). We reply within 2 working days. Our registered office and other details are on the contact page.