Klaviyo — data fields
Email activity, attributed campaign revenue and store orders from Klaviyo. Every field id you can pass to fields= in the API, Looker Studio, exports and AI chats. Shared ids line up across sources so they blend.
All sources
Meta Ads (Facebook & Instagram)Google AdsTikTok AdsLinkedIn AdsGoogle Analytics 4Google Search ConsoleFacebook Pages (organic)Instagram (organic)YouTube AnalyticsShopifyWooCommerceKlaviyo
| Field id | Name | Section | Kind | Type | Description |
|---|---|---|---|---|---|
account_id |
Account ID | dimension | string | ||
account_name |
Account name | dimension | string | ||
bounced |
Bounced | metric | integer | ||
campaign |
Campaign name | dimension | string | ||
campaign_id |
Campaign ID | dimension | string | ||
click_rate |
Click rate (%) | metric | percent | ||
clicks_unique |
Unique clicks | metric | integer | ||
conversion_value |
Attributed revenue | metric | currency | ||
conversions |
Attributed conversions | metric | float | ||
datasource |
Data source | dimension | string | Connector the row came from | |
date |
Date | dimension | date | Daily metrics only (not with campaign fields) | |
delivered |
Delivered | metric | integer | ||
emails_clicked |
Emails clicked | metric | integer | ||
emails_opened |
Emails opened | metric | integer | ||
emails_received |
Emails received | metric | integer | ||
open_rate |
Open rate (%) | metric | percent | ||
opens_unique |
Unique opens | metric | integer | ||
orders |
Placed orders | metric | integer | ||
recipients |
Recipients | metric | integer | ||
revenue |
Placed order revenue | metric | currency | All placed orders (not attribution) | |
send_channel |
Channel (email/sms) | dimension | string | ||
unsubscribes |
Unsubscribes | metric | integer |
Date parts
Available on any source with date. Metrics are re-aggregated to the period.
weekWeek (starting Monday)year_weekYear-week (2026-W42)monthMonth (2026-10)quarterQuarter (2026-Q4)yearYearday_of_weekDay of week (Mon..Sun)Calculated metrics
Computed after aggregation wherever the inputs exist.
roasrevenue / nullif(spend, 0)cpaspend / nullif(conversions, 0)conversion_rateconversions / nullif(clicks, 0) * 100aovrevenue / nullif(orders, 0)Filters
Pass JSON in filters=:
[["spend","gt",100],"and", ["campaign","contains","brand"]]
Operators: eq, neq, gt, gte, lt, lte, contains, ncontains, null, notnull, in.